Burger King Sends Abusive Texts to Spotlight Youngster Bullying | Turbo Tech

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By sending bullying messages by means of its app to prospects, Burger King has tried to lift consciousness about the issue of bullying.

November 9 was Nationwide Bullying Day. The restaurant chain in France, in partnership with little one safety organizations Les Papillons and The Butterflies, started sending hate messages by means of its push notifications. A few of them say “You might be ugly” or “You might be ineffective”. They represented a number of the messages that 1000’s of bullying victims obtain on daily basis.

The marketing campaign was devised by the inventive company Buzzman.

Every recipient of a message was then directed to the Papillion web site, the place they might donate to assist bullying prevention.

In the meantime, to draw extra consideration within the restaurant, the toys have been faraway from King Junior’s menus. This led to crew members giving the complaining dad and mom a flyer that learn: “If we extorted his son at college, would he discover out that simply?” Then they’d even be given the lacking toy.

Footage of the hidden digicam reactions captured on the restaurant was then shared throughout Burger King’s social media platforms to additional drive consciousness of the marketing campaign utilizing #BKPAPILLONS.

This was the second 12 months that the model shaped an alliance with Les Papillions to fight bullying. They ran the #MerciLes2010 marketing campaign celebrating these born in 2010 to counter the “#Anti2010” motion, which focused kids across the age of 11 on TikTok and Twitter.



CMO / Advertising Director: Alexandre Simon

Advertising Supervisor: Timothée Loizeau

Household Advertising Supervisor: Constance De Vasselot

Media Supervisor: Erinna Beaudron


Founding President: Laurent Boyet

Creative and Administrative Director: Sandrine Boyet

Press officers: Sarah Kadi and Cécile Grigioni


President and Artistic Director: Georges Mohammed-Chérif

Vice President: Thomas Granger

Basic Supervisor: Julien Levilain

Artistic Administrators: Patrice Lucet and Philippe Boucheron

Artwork Administrators: Marie Razer, Marie Rioufol and Antoine Blondet

Designers – Editors: Marie Razer, Marie Rioufol and Julien Moulin

Industrial Director: Loïc Coelho

Group managers: Fany Maupou and Agathe Coquillon

Promoting Assistant Supervisor: Léo Kalmes

Social Media Director: Julien Scaglione

Social Media Consultants: Alex Jean-Baptiste and Félix Brunot

Director of communication and public relations: Amélie Juillet

Communications and Public Relations Officer: Paul Renaudineau

Communication and public relations assistants: Marie Smid and Anouck Vallez

Manufacturing Supervisor: Vanessa Barbel

Producer: Saveria Besset

Manufacturing Home: Cousins ​​and Dependencies

Director: Cyril Tellenne

Sound Manufacturing: Schmoze

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Burger King Sends Abusive Texts to Highlight Child Bullying