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By sending bullying messages by means of its app to prospects, Burger King has tried to lift consciousness about the issue of bullying.
November 9 was Nationwide Bullying Day. The restaurant chain in France, in partnership with little one safety organizations Les Papillons and The Butterflies, started sending hate messages by means of its push notifications. A few of them say “You might be ugly” or “You might be ineffective”. They represented a number of the messages that 1000’s of bullying victims obtain on daily basis.
The marketing campaign was devised by the inventive company Buzzman.
Every recipient of a message was then directed to the Papillion web site, the place they might donate to assist bullying prevention.
In the meantime, to draw extra consideration within the restaurant, the toys have been faraway from King Junior’s menus. This led to crew members giving the complaining dad and mom a flyer that learn: “If we extorted his son at college, would he discover out that simply?” Then they’d even be given the lacking toy.
Footage of the hidden digicam reactions captured on the restaurant was then shared throughout Burger King’s social media platforms to additional drive consciousness of the marketing campaign utilizing #BKPAPILLONS.
This was the second 12 months that the model shaped an alliance with Les Papillions to fight bullying. They ran the #MerciLes2010 marketing campaign celebrating these born in 2010 to counter the “#Anti2010” motion, which focused kids across the age of 11 on TikTok and Twitter.
CREDITS:
BURGER KING FRANCE
CMO / Advertising Director: Alexandre Simon
Advertising Supervisor: Timothée Loizeau
Household Advertising Supervisor: Constance De Vasselot
Media Supervisor: Erinna Beaudron
THE BUTTERFLIES
Founding President: Laurent Boyet
Creative and Administrative Director: Sandrine Boyet
Press officers: Sarah Kadi and Cécile Grigioni
BUZZER CREDITS
President and Artistic Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Basic Supervisor: Julien Levilain
Artistic Administrators: Patrice Lucet and Philippe Boucheron
Artwork Administrators: Marie Razer, Marie Rioufol and Antoine Blondet
Designers – Editors: Marie Razer, Marie Rioufol and Julien Moulin
Industrial Director: Loïc Coelho
Group managers: Fany Maupou and Agathe Coquillon
Promoting Assistant Supervisor: Léo Kalmes
Social Media Director: Julien Scaglione
Social Media Consultants: Alex Jean-Baptiste and Félix Brunot
Director of communication and public relations: Amélie Juillet
Communications and Public Relations Officer: Paul Renaudineau
Communication and public relations assistants: Marie Smid and Anouck Vallez
Manufacturing Supervisor: Vanessa Barbel
Producer: Saveria Besset
Manufacturing Home: Cousins and Dependencies
Director: Cyril Tellenne
Sound Manufacturing: Schmoze
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Burger King Sends Abusive Texts to Highlight Child Bullying
