Danish Harraz, teen M’sian chef launches first product, his chilli oil | Tower Tech

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Danish Harraz, 15, has been making headlines ever since she began sharing her recipes on-line. She is alleged to make “failsafe” recipes which might be simple to comply with, with the newest together with crispy samosas, savory bread puddings, gooey chocolate chip cookies and way more.

As a chef and on-line character, she has labored with numerous manufacturers, from dUCk to Ayam Model, to advertise quite a lot of merchandise. However as of final Friday, the schoolboy formally launched his personal product: Danish Harraz Chili Oil.

Obtainable on its new Shopee web page on December 2 at 3pm, Danish introduced that the product was utterly offered out in two hours.

Attain fame

On the tender age of three, Danish started enjoying with cookware and cooking gear, nevertheless it wasn’t till the age of 5 that it blossomed right into a ardour and he started cooking and baking on his personal.

Picture Credit score: Danish Harraz

Along with her cooking expertise, Danish started sharing her recipes and meals opinions on Fb and Instagram in 2013.

Earlier than lengthy, it was already reported that she had amassed 1000’s of followers, amassing a follower depend of 60,000 as of 2017 on Fb and Instagram.

Now, 5 years later, his Instagram account has virtually 250,000 followers.

Even international networks took discover of Danish, and Cartoon Community invited him to be part of their native Powfactor marketing campaign. In 2020, Danish was introduced by BCC My World, a channel about excellent younger individuals, created by Angelina Jolie and BBC World Service.

a younger philanthropist

Whereas Danish’s cooking expertise at a younger age might need been his preliminary ticket to stardom, it is maybe his philanthropic focus that saved him there.

At 9, Danish based his personal charity, Danish’s Love & Assist Crew. However even earlier than that, he was already generally known as a charitable baby, having arrange an area soup kitchen to assist the homeless when he was 7 years previous.

Picture Credit score: Danish Harraz

He advised The Solar that the charity group was funded by his personal on-line baking enterprise, Danish’s Pink Kitchen, which he arrange when he was 7, in addition to income from his model collaborations and cooking demos. He additionally shared that his followers would contribute funds every now and then.

Your kindness shone even brighter in 2020 through the pandemic. Simply 13 years previous on the time, Danish had supplied to pay half a person’s wage so she may preserve her job.

Venturing into entrepreneurship

The younger chef considers Danish’s Pink Kitchen to be a web-based baking enterprise he shaped when he was 7, although earlier than his chili oil, it appears he hadn’t really offered many merchandise earlier than.

Presumably many of the revenue you’d have made out of that will be by means of the cooking demo and branding offers you’ve got talked about.

At the least, that is the way in which it was earlier than he launched the chili oil that offered out in simply two hours.

The product got here in two variations, Authentic (Garlic) and Salted Kurau Chunks. In response to screenshots posted on Twitter by Danish followers, the Authentic was RM17.90, whereas the Salted Kurau Chunks variation was RM20.90.

A fast Google search exhibits that different handmade chili oils are across the identical worth. A chilli oil from NoJokeFood prices RM20 at Shopee, and the identical goes for one more model at Lazada. After all, there are cheaper choices too, like this RM15 Crispy Garlic Chili Oil.

After all, in comparison with established manufacturers like Lee Kum Kee or Lao Gan Ma, which usually value round RM5 to RM10 relying on the place you purchase them, these handmade chili oils may be thought of costly.

Picture Credit score: Danish Harraz

Danish chilli oil is just not marketed as halal, however in response to its list of ingredientsit’s secure to say that it’s appropriate for muslims.

Though the product is already out of inventory, Danish indicated that he would make one other batch, even asking his 34,900 Twitter followers what degree of spiciness they most popular.

Whereas chili oil is just not a brand new or uncommon product, Danish has constructed a fan base that appears to be supporting his entrepreneurial endeavors. Making the most of this viewers, it might not be a shock if Danish continues to develop its model and product vary.

  • Be taught extra about Danish’s Pink Kitchen right here.
  • Learn different articles we’ve written on Malaysian startups right here.

Featured Picture Credit score: Danish Harraz


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Danish Harraz, teen M’sian chef launches first product, his chilli oil