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Advertising is part of the promotional mix and often the most visible aspect of marketing. It allows you to reach your audience through targeted media channels and communicate with potential customers at scale.
It’s about spreading the word, telling and selling a story so that people know, trust and remember the brand.
Through words, sounds and images, advertising can appeal to an emotional level that goes beyond pure functional and rational benefits. It’s about what and how you say something to make people feel a certain way.
There are different types of advertising where coverage, costs and the call to action are taken into account.
1. Newspapers 📰
Newspaper advertising is an ancient form of print media that allows you to promote your business and reach a wide audience. To decide if and how newspaper advertising is appropriate for your business, you need to consider the geographic coverage and profile of the target group.
2. Television 📺
Television advertising is ideal for reaching a large market in a large geographic area. It offers the unique advantage of combining image, sound, movement and color.
Furthermore, it is a powerful tool to build an emotional connection between customers and brands to drive them to action. Due to its wide reach and high cost, television advertising is not a good option for many small businesses.
3 radius 📻
Radio advertising allows you to target a specific region or area and convey your brand personality through sound. It is essential to repeat the advertising message frequently, so that listeners remember them.
4. Offline 🏙️
Outdoor advertising is a way to interact with potential customers when they are outside. There are three different environments:
- On the road, for example on billboards or bus stops
- Transportation, for example by train or bus
- Lifestyle, for example, in shopping malls or gyms
Remember that the message must be concise with a strong call to action.
5. Online 📱
Online advertising offers a very targeted and extremely effective way to attract new customers. This is important as most customers do their research online before making a purchase decision. The channels and formats will depend on the online behavior of your potential customers and the objectives you have.
Advertising can help achieve your marketing goals. It is an efficient and effective way for the business to be noticed, understood, simulate actions and achieve results.
6. Connected packaging 📦
Today, there are many new possibilities in the field of advertising, for example Connected Packaging. It refers to the addition of “triggers” to physical packaging that allow consumers to access digital content from digital devices using QR codes or NFC technology.
Connected Packaging offers brands the opportunity to extend the product experience and transform passive products into experiential and interactive touchpoints. The ulterior motive is to bridge the gap between the physical and digital worlds.
Do you want to know more about connected packaging? Check out our success story with Juver here. The related expertise targeted on educating customers about substances and the significance of defending the surroundings by permitting them to participate in a quiz and sport to win prizes and study.
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Different Types of Advertising and What They’re For