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Welcome to Advertising Bites, Adweek’s weekly roundup of selling information you could have missed. On this week’s choice, samples of stunts and campaigns from Turo, Uber Eats, Instacart and extra. Benefit from the assortment!
Chunk #1: Watch Yeezy Footwear Burn Throughout Eight Burning Nights
In gentle of Kanye “Ye” West’s anti-Semitic feedback earlier this 12 months and a basic rise in outspoken anti-Semitism, artistic company Bakery launched “8 Flaming Nights” on Hanukkye.com, the place viewers can watch as every evening for Hanukkah, a candle on the menorah is lit, as is a Yeezy sneaker. The positioning serves as a fundraiser for the US Holocaust Memorial Museum in its struggle to coach and fight anti-Semitism.
Chunk #2: Turo and Whalar tackle Wednesday followers for a loss of life problem spin
Automotive sharing market Turo conjured up a hearse that includes Whalar and TikTok star Alexia Del Valle. The stunt, impressed by Netflix’s fashionable Addams Household collection on Wednesday, exhibits Del Valle in her Morticia finest, inviting viewers for a trip. The 1950 Cadillac Hearse Version grew to become obtainable to order earlier this month, and the model invited followers to attend its vacation celebrations within the lethal automobile.
Chunk #3: The ASPCA’s dog-focused PSA will get caught in your head
The American Society for the Prevention of Cruelty to Animals (ASPCA), FCB Well being New York, and manufacturing studio Calabash developed a video and marketing campaign round a jingle referred to as “Canine Eat Every thing.” The hilarious animated PSA, which was impressed by the Schoolhouse Rock cartoon, has a humorous tone however a severe message, alerting pet homeowners to the risks of wires, grapes and extra, and letting them know what to do. do in an emergency.
Chunk #4: Uber Eats is heading to Hogwarts
With the assistance of the Particular US company, Uber Eats and Warner Bros.’ The Wizarding World of Harry Potter has developed a limited-edition chest for Potterheads stuffed with candy magical delights, together with the parts wanted to make a Hogwarts gingerbread fortress. Recipients can use their “wands” (smartphones) to unlock interactive gadgets for every reward, created by Robotproof for the eighth Wall platform, comparable to scannable cookies that may transport followers to the Whomping Willow or a Quidditch match, and a allure that may remodel the fortress into a singular and modern expertise.
Style #5: Smartphones actually can do all of it on this Instacart marketing campaign
Individuals can use their smartphones for absolutely anything today. Instacart, ShopRite and inventive company McGarrah Jesee labored with director Mike Lengthy to create “It is All within the Cellphone,” which takes that idea actually and exhibits individuals utilizing their telephones for duties past typical capabilities, like toasting PopTarts and chopping carrots. to exhibit the vary of things that may be ordered by way of Instacart.
Tidbit #6: This Danny Trejo PSA highlights the issues with counterfeit medication
Content material studio The-Artery created a PSA marketing campaign referred to as “Unhealthy Meds” to lift consciousness about counterfeit medicines. The marketing campaign, starring Danny Trejo and sponsored by official organizations, together with the Alliance of Secure On-line Pharmacies (ASOP) Basis, the Nationwide Affiliation of Boards of Pharmacy and the Los Angeles Police Division, spreads by way of networks social media, tv and the outside. The trailer-style video begins in lighthearted model, with the actor showcasing pretend film magic on the set of his movies, earlier than transferring on to a extra severe message concerning the flawed results of faux drugs.
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