Full Checklist of Meta Tags, Why They Matter for website positioning & Find out how to Write Them | Augur Tech

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Meta tags can be utilized to extend an internet site’s visibility in serps, so they’re undeniably essential for website positioning.

Alternatively, they’ll negatively have an effect on the website positioning rating of your web site if they’re spelled incorrectly.

Let’s discover out what meta tags are, why they’re essential for website positioning, and learn how to use them appropriately to reap the advantages.

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What are meta tags?

Meta tags are snippets of HTML code that may be crawled by search engine bots like Google.

They’re influential in figuring out the visibility of an online web page on the SERPs. Meta tags are added to the part of the pages and might solely be seen within the HTML code:

an example of meta tags in code

Why are meta tags essential for website positioning?

Meta tags are one of many fundamental channels {that a} web site has to speak with search engine robots, these answerable for crawling the content material of the pages to be listed. Meta tags are used to inform serps whether or not or not a web page must be listed, and add further details about its content material.

This makes meta tags central to an website positioning technique for 2 fundamental causes. With good writing and meta tag setup, we might help bots higher perceive the content material of every web page of an internet site, in order that we usually tend to rank larger within the SERPs.

As well as, meta tags can supply further and high quality data to customers to attain extra clicks and a better CTR in searches, in addition to to supply them a greater expertise inside the web site.

Examples of meta tags

Meta tags are a necessary a part of a profitable website positioning technique, which is why you will need to write them in a singular approach, maintaining Google in thoughts to rank larger, but additionally with the person in thoughts. Let’s take a look at some examples of how you must and should not write meta tags.

Examples of authentic meta title and meta description tags

With the meta title and meta description tags, we inform each bots and customers what the principle subject of the web page is and what it’s about within the SERPs.

They need to be written in a singular and authentic approach in order that they describe the content material and entice the eye of holiday makers. On this approach we are able to seem even above massive web sites or directories.

example meta descriptions on page SERPs

Alternatively, if we don’t optimize the title tags with the principle key phrases and matters of the web page, nor in a horny approach, it will likely be harder to look within the first positions of the SERPs.

And never solely that: it is usually advisable to keep away from key phrase stuffing, which signifies that we must always not repeat a phrase an excessive amount of as a result of in any other case it doesn’t appear pure.

an example of keyword stuffing in meta descriptions

Examples of meta tags that may harm our total digital technique

A misconfiguration of a meta tag, both by mistake or ignorance, can significantly harm all the visibility of the web site.

On this case, we’re speaking in regards to the meta-tag robots with content material=”noindex” by way of which we point out to serps that we don’t want a web page to be listed, due to this fact seen, within the SERPs. With this instance of robotic meta tags, it’s troublesome to get natural clicks on an online web page from Google, because it is not going to be listed.

an example of a noindex meta tag

Alternatively, with content material = “index” we inform the robots that we wish them to be listed in order that they seem within the SERPS outcomes:

Due to this fact, it is rather essential to know learn how to keep away from these examples of meta tags that may considerably lower the visibility of the web site in serps.

Find out how to write meta tags

Should you’re questioning learn how to write meta tags for higher efficiency, it is essential to all the time write content material along with your customers in thoughts. Then, when you have designed a well-implemented website positioning technique, it can allow you to rank your pages routinely.

That is why if you write meta tags you must keep in mind to incorporate the subject of the web page or its subject. If attainable along with your fundamental key phrase or synonyms, particularly within the case of title tags and meta descriptions.

When writing them, you will need to comply with the next tricks to comply with Google’s pointers to attempt to rank higher.

Title tags

By utilizing the title tag, we point out the title of the web page content material to each Google and customers in serps. This tag shouldn’t be confused with heading 1, the principle title of the textual content. The title meta tag is barely seen to customers in search outcomes, not inside the web page.

Finest practices for writing title tags:

  • Summarize the principle theme of the web page with the principle key phrase or phrases.
  • Write distinctive, authentic and engaging titles to draw the eye of customers and enhance the CTR of the web page within the SERPs.
  • Be exact and descriptive based mostly on the content material of the web page.
  • Don’t exceed or repeat key phrases.
  • Sort not more than roughly 60 characters (most 580 pixels).

Find out how to write title tags

In WordPress or comparable CMS instruments, you may set up website positioning plugins like website positioning multi function, Rank Math or Yoast website positioning that may allow you to edit and preview your title tags.

WordPress Title Tag Tool

Or you may as well paste the next code within the from their web site:

What’s an internet site title (title tag) and why is it essential for website positioning?

an example of a HubSpot title tag in the SERPs

In some CMS instruments, your title tag will routinely match the title of your web page or weblog. For instance, in HubSpot’s free CMS, your title will seem as each your title tag and H1 as properly.

How to add your meta title in HubSpot CMS

Generally you might have considered trying the title and title tag to be barely totally different. For instance, you may want your title tag to be shorter so it does not get truncated in search outcomes.

On this case, you may add a separate title tag by pasting the code within the superior part of your web page settings.

How to make your title tag different from your title in HubSpot CMS

meta description tags

Meta description tags supply the choice so as to add a brief description of the web page, which can be seen in search outcomes.

Whereas Google does not all the time show creator-proposed content material, it may possibly generally be routinely generated by way of web page content material if it judges that the user-generated content material is not “high quality” sufficient or does not relate to the person’s question. .

Finest practices for writing meta description tags:

  • Write meta descriptions in a customized approach summarizing the content material of the web page.
  • Embody the key phrase at the start of the sentence naturally and with out repeating it abundantly.
  • Make them engaging and authentic.
  • Maintain it between 140 and 160 characters or so (most 920 pixels).

Find out how to write meta description tags

You can too use website positioning plugins that may allow you to edit and preview this part:

an seo plugin to help you create meta descriptions

Or you may as well paste the next code within the out of your web page:

an example of a HubSpot meta description in the SERPs

Many CMS instruments can have a easy textual content discipline the place you may enter your meta description. The CMS will add this textual content to your part for you. That is the way it seems to be within the HubSpot CMS.



The robots meta tag is among the key meta tags in an website positioning technique. This tag particularly tells a search engine whether or not or not a web page must be listed or adopted.

  • Basically, the defaults are index, comply with and it’s not essential to specify them generally. With this we point out to the robots that we wish the web page to be listed within the SERPs and that it may be adopted.
  • Quite the opposite, if we point out the values don’t index, don’t comply withwe’re telling Google that we don’t want these hyperlinks to be adopted or seem in serps.

Finest Practices for Writing Meta Robots Tags

  • Do not confuse noindex tags with robots.txt. By way of robots.txt information we point out to a search engine if we need to crawl some pages or not, whereas by way of robots tags we inform whether or not an internet site must be listed or not. That is why it is essential to not block pages with out an index in robots.txt information, as robots will not have the ability to learn them.

Find out how to Write Meta Robots Tags

You may edit the robots tag with Rank Math or Yoast website positioning:

the dashboard in Yoast to edit the robot tag

Or you may as well paste the next code within the of your web page in case you need your web page to be listed and adopted:

To do that within the HubSpot CMS, you’d navigate to the settings tab of your weblog or touchdown web page. Below “Superior Choices”, merely add your code to the part titled “Extra Code Snippets”.

How to add the meta robots tag in HubSpot CMS

Viewport meta tag

The meta viewport tag is used to regulate how we inform serps learn how to render and show a web page on totally different gadgets (cellular, pill, and desktop).

Finest Practices for Writing Meta Robots Tags

  • Use a viewport meta tag all through your web site to make content material cellular pleasant.

Find out how to edit viewport label?

If what you are really doing, you may edit your viewport label within the of your doc. If not, use the default advisable possibility:


Full checklist of meta tags

However there are nonetheless many extra meta-tags. We give you a whole checklist of key meta-tags in your website positioning technique:

Different meta tags, not important for website positioning, however advisable to have in mind:

  • writer meta tagto call the writer of the web page
  • copyright meta tag, proprietor of the rights to the supply code of an HTML web page.
  • metaname ranking tagto specify grownup content material
  • Date meta tagsto point the date of content material

As we are able to see, there are totally different meta tags that can be utilized to assist us talk in a greater approach each with the person and with the various search engines so that everybody can higher perceive the knowledge that’s supplied. However you will need to know every of them and optimize them in a horny and optimum approach.

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Full List of Meta Tags, Why They Matter for SEO & How to Write Them