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An influencer in your area of interest invitations you to current a reside on-line workshop to their viewers.
They’ll cheer you on and invite all their followers to attend.
You should have a full hour to show them one thing out of your space of experience.
Ultimately, you may function your product (and you will not even need to pay affiliate commissions).
There is just one downside…
You do not have a product to promote but.
That is precisely the scenario our consumer Rob Fortier just lately discovered himself in.
However by the point the workshop was over, he had bought the primary 5 copies of a web-based course he hadn’t created but.
As a result of he got here up with a brilliantly easy but highly effective providing that appealed on to the viewers’s wants.
On this submit, I will present you the way he did it so you may rapidly create high-converting presents, even when you do not have a completed product but.
Step 1: Diagnose the issue
To reach at an ideal provide rapidly, you should perceive the primary ache factors of your viewers.
In Rob’s case, he was presenting a workshop to an viewers of authors who had been struggling to get outcomes from their e mail lists.
That they had two essential issues:
- They did not know the right way to preserve their e mail subscribers engaged.
- They did not know the right way to get e mail subscribers to purchase extra stuff from them.
I used to be already addressing Ache Level #1. #1 with the workshop itself:
The workshop taught Donna’s viewers of authors the right way to nurture their e mail subscribers with a welcome sequence.
This might assist them develop extra engaged e mail subscribers early on.
Whereas that is very useful, it would not assist a lot with Ache Level #2: getting extra subscribers to purchase from you.
It was the right alternative to create a product.
Step 2 – Create a easy product description
That is the place most individuals overcomplicate issues.
They assume they want an enormous long-form gross sales web page.
They assume they want 40 video modules.
They assume they want an epic 20-email gross sales sequence.
To pre-sell a product, you solely want a brief description.
That is what Rob got here up with:
This description follows the traditional PAS (Downside-Agitate-Resolve) framework.
The primary three paragraphs determine and agitate the issue:
You have got labored arduous to construct your record and create a relationship along with your subscribers. Do not blow your probability to transform them to paying clients with an e mail that claims “Purchase my stuff!”
To make a sale, you should present your potential clients the influence your services or products may have on their life or enterprise.
You already know why they need to purchase from you… however do they?
Discover how the second sentence faucets into a typical concern so many on-line enterprise house owners have: sounding too business in your emails. Properly finished Rob.
He then presents the answer (his course) and lists its essential advantages with 4 fast bullet factors.
I really like how bullets 3 and 4 describe the true asset you will have by the top of the course: an precise sequence of gross sales emails that can persuade your subscribers to purchase from you.
Hold this in thoughts when writing your product description. What’s the tangible factor that clients may have on the finish that they will level to?
This whole part is just 145 phrases lengthy and makes up about 50% of the content material on your entire web page.
Apart from that, there is a common testimonial about Rob’s expertise, a brief FAQ, a two-sentence bio, and a checkout kind.
I repeat: you do not want something fancy to pre-sell your course!
And take into account… Rob was promoting to another person’s viewers.
In different phrases, these had been individuals who barely knew who they had been earlier than they attended your free workshop.
Nevertheless, they had been nonetheless keen to purchase a product that didn’t exist.
So remind me…why do you retain hesitating to pre-sell your product concept to your individual viewers who already know and belief you?
Step 3: Construction your course
Rob exhibits how his course is structured in FAQ query 3:
6 video classes. 1 workbook. That is all.
And you may nonetheless accumulate $297!
That is the facility of constructing a course to unravel a brilliant particular ache level: it would not need to be sophisticated. You simply want to unravel the issue in a transparent manner.
You may obtain this with a 2-hour reside workshop, a handful of recorded movies, or perhaps a set of templates and tutorials.
It is not about size. It is about worth.
See how Rob obtained his pre-launch course in entrance of a heat viewers, and how one can too
So… how did Rob e book that “no fee” reside workshop for another person’s viewers within the first place?
Check out his full case examine to seek out out.
You will learn the way Rob not solely “borrowed” a heat viewers for his pre-sale, however how he added 400 e mail subscribers to his record within the course of!
I hope the article roughly Swipe Breakdown: Pre-Promote Your Course with This Bulletproof Provide Template provides acuteness to you and is beneficial for including to your information
Swipe Breakdown: Pre-Sell Your Course with This Bulletproof Offer Template